A Practical Guide to Revenue Management Modules 8-14

This course offers a deep dive into pricing featuring the principles of pricing, pricing methodologies, strategies and pricing psychology. The course also features a practical approach to running a manual or to validate an automated forecast, and an introduction to the principles and key performance metrics behind revenue management in other profit centres including the restaurant, meeting space and the spa.

The course features videos, knowledge checks, downloadable guides and checklists to use immediately.


What you will learn:

Modules 8-14 focus on integrating cost into revenue management, pricing economics and principles, pricing strategies, forecasting and total revenue management.

The course covers:

  • How to put a revenue strategy into action
  • Cost in pricing and how it impacts revenue management
  • The foundations of revenue optimisation
  • Dynamic pricing and capacity management
  • Price positioning and psychological pricing strategies
  • Forecasting and tools to develop a manual forecast or validate an automated forecast
  • An introduction to revenue management across other profit centres, including the restaurant and meeting space.

What you will get:

  • Access to Modules 8-14 of the Proficiency in Revenue Management course with all content required to take the Certificate in Revenue Management Level 2 (Cert RMTM Level 2)

Purchase all seven modules of Proficiency in Revenue Management and enjoy a 10% discount.


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