Blog Archive - Revenue Academy

The challenge of keeping teams stable in todays economy

by RBD admin | Thursday, March 27, 2025 | Revenue Academy | 0 Comments

In today's rapidly evolving UK economy, maintaining stable teams within the hospitality industry has become increasingly challenging. With hospitality businesses about to be hit by £3.4 billion in additional annual costs in April, only 14% of businesses feel optimistic about the hospitality market, according to research from CGA by NIQ’s Business Confidence survey. The likelihood is that businesses will need to look for opportunities to make the most out of the resources they have, which means getting the best out of existing teams, and ensuring that everyone is revenue aware and looks out...

Future-Proof Your Career: How AI is Shaping the Future of Revenue Management

by RBD admin | Friday, November 15, 2024 | Revenue Academy | 0 Comments

As a student preparing to enter the world of revenue management, you're stepping into one of the most exciting and transformative times in the industry. AI (Artificial Intelligence) and technological advancements are rapidly reshaping how we manage and maximise profits in hospitality, from how hotels price their rooms to how they deliver services to guests. With these changes, the question becomes: how do we, as future revenue managers, adapt and thrive in this tech-driven landscape? At the Global Revenue Forum (GRF2025), the theme “Unlock the Future of Profit” will explore these...

Revenue Academy to launch Student Membership beta test

by RBD admin | Wednesday, July 3, 2024 | Revenue Academy | 0 Comments

We're getting in touch with you to let you know of some exciting developments at Revenue Academy. We know that making space to do an online course can be tricky, so over the coming months we’re testing out Revenue Academy Student Membership for all Revenue Academy students. Our aim is to build a space where students can engage with Revenue Academy content and connect with the people that manage it. and with other students. Over the next few months we will be testing out a series of monthly offerings, featuring new and exciting ways to learn and up-skill, starting with Feedback and Focus A...

Right Revenue Selects Revenue Academy as provider of revenue management online training to scale knowledge throughout hotel client base

by RBD admin | Tuesday, May 28, 2024 | Revenue Academy, Revenue Management | 0 Comments

In our quest to make revenue management knowledge accessible for all, we are delighted to announce that we have partnered with Right Revenue, the leading revenue management software solution, to provide their customers with an accessible and affordable way to foster a revenue management culture throughout their organisations. We spoke to Right Revenue’s Founder and CEO, Adrienne Hanna, one of the most ardent and recognised champions of revenue management education within the industry, about the collaboration and what she hopes this will mean for her hotel partners. Adrienne, could you...

Revenue Academy welcomes Edwards & Finn as sponsor of student places

by RBD admin | Friday, April 19, 2024 | Revenue Academy, Revenue Management | 0 Comments

Revenue Academy is gradually gaining traction in the market with students joining every day. As a result we are keen to make sure that as many people as possible who want to study revenue management and gain a qualification have the opportunity to do so. In the light of this, we are delighted to announce Edwards & Finn, the leading hospitality recruitment agency, have committed to the sponsorship of a number of Revenue Academy students. The sponsorship will support commercial professionals on their journey to formalise their revenue management skill set through Revenue Academy’s CertRM...

Revenue Academy – a new standard in revenue management certification

by RBD admin | Wednesday, September 13, 2023 | Revenue Academy, Revenue Management | 0 Comments

Revenue Academy introduces a new standard in revenue management certification, allowing all members of your team, regardless of discipline, to build competency in revenue management.

Why behavioural science matters to Revenue Management

by RBD admin | Wednesday, July 26, 2023 | Revenue Management | 0 Comments

At the Global Revenue Forum earlier this year in London, we put the customer firmly centre stage as we explored the guest journey and the role of the guest in driving revenues. We listened as speakers opened our eyes to a different approach to managing revenue, exploring the part customer behaviour plays in driving conversion. But why is this so important? The term Total Revenue Management is used to describe how a property is performing across different profit centres. While useful, this typically reflects the operational perspective and is often driven by internal targets, such as...

Exploring Loyalty in 2022

by RBD admin | Monday, February 14, 2022 | Revenue Management | 0 Comments

As new emerging trends in travel behaviours emerge, what does this mean for loyalty within hotels? Shifts in customer behaviours have forced us to rethink what loyalty means for hotels. A decrease in corporate travel, the growing importance of the leisure traveller, and the increasing expectation for personalised services tailored to individual preferences, mean that the relevance of traditional points-based loyalty programmes and their value to both guest and hotel is diminishing, requiring a review of what loyalty means today.We used the opportunity at the ‘Leadership from Chaos’...

Revenue Academy Webinar: Monitoring a Revenue Strategy

by RBD admin | Thursday, November 11, 2021 | Revenue Management | 0 Comments

In this our fifth webinar in the Series A Beginners Guide to Revenue Management, where Ally Northfield takes you through the essential steps that you need to efficiently and profitably manage your pricing. Through Monitoring a Revenue Strategy webinar content, we addressed: How to visualise the key metrics we covered in the previous webinars through a demand calendar How to create a daily report How technology can simplify your reporting leaving you time for analysis How to analyse pace and pick up and make some sensible conclusions

Revenue Academy Webinar: The Competition

by RBD admin | Tuesday, October 5, 2021 | Revenue Management | 0 Comments

In this our fourth webinar in the Series A Beginners Guide to Revenue Management, Ally Northfield takes you through the essential steps that you need to efficiently and profitably manage your pricing. Through The Competition webinar content, we address the following questions: Is it time to re-look at who you really compete with? Have you ever been gifted a competitor set in a new job How much market share could you command given the rooms available in your market?

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