As a student preparing to enter the world of revenue management, you're stepping into one of the most exciting and transformative times in the industry. AI (Artificial Intelligence) and technological advancements are rapidly reshaping how we manage and maximise profits in hospitality, from how hotels price their rooms to how they deliver services to guests. With these changes, the question becomes: how do we, as future revenue managers, adapt and thrive in this tech-driven landscape? At the Global Revenue Forum (GRF2025), the theme “Unlock the Future of Profit” will explore these...
