Module 1 – Revenue Management Explained

Duration 2 hours approx

  • Are you keen to understand what drives optimal pricing decisions so you can positively impact your bottom line?
  • Ever wondered if you could have made more money from that last room, potentially leaving profit on the table?
  • Do you feel your business could be performing better, but unsure how to best pinpoint what areas need to be addressed or actions required.


What you will learn

This module provides an introduction to how key revenue management principles drive optimal profitability to transform your business. We demonstrate that when it comes to setting pricing, the understanding and implementation of proven basic revenue management concepts can build a new level of insight and confidence into your business’s performance, highlighting opportunities for growth and improvement.

This is for you if you are

  • A Hospitality business owner, with limited access to revenue management and pricing expertise who would like to understand how to easily and effectively influence pricing decisions.
  • An aspiring revenue manager within a hotel who wants to make a valuable contribution to profit discussions.
  • A service provider to hospitality businesses looking to engage fully in commercial conversations at client meetings

What will you get

  • 6 easy to follow instructor led tutorials introducing the basics of pricing for profit
  • All the theory is covered in a workbook as a handy reference to reinforce your online learning
  • ‘Test your Understanding’ with our Quiz
  • Need some additional support? Our online forum is the place to connect with teachers and fellow students. Ask a question, seek advice, share your wins!


  • Exclusive access to an interview with one of the most respected pioneers of pricing strategies, Kalyan Talluri, author of ‘The Theory and Practice of Revenue Management’
  • Read how revenue management thought leader, Sheryl E Kimes, of The Cornell University School of Hotel Administration, developed her theory behind revenue management.


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