by RBD admin | Sep 2, 2021 | Revenue Management, Uncategorized
https://revenueacademy.co.uk/wp-content/uploads/2021/09/Market-Segmentation.mp4 Understanding how revenue affects the overall success of a hotel or hospitality business is key. Understanding your customer will underpin all of your pricing decsions – Ally...
by RBD admin | Aug 2, 2021 | Revenue Management, Uncategorized
It has never been more important for hoteliers and those who are part of the booking process, to understand revenue management. Understanding how revenue affects the overall success of a hotel or hospitality business is key. With this series of webinars, we’ll go...
by RBD admin | Apr 21, 2021 | Revenue Management
Effective market segmentation – or differentiation of customer groups depending on how and when they buy, and what they are looking for from their stay – lies at the very heart of a successful revenue strategy. A focus on developing customer insight and...
by RBD admin | Apr 9, 2021 | Revenue Management
For those with little or no experience in revenue management, formulating a revenue strategy can seem daunting. A practice seemingly loaded with spreadsheets and acronyms can overwhelm – and how do you even know if you are doing well anyway? It can be...
by RBD admin | Mar 31, 2021 | Revenue Management
While the pandemic has left many aspects of our hotel operations open to uncertainty, one thing is pretty much guaranteed. The importance of revenue management in recovery strategies. Revenue and pricing decisions have been heavily dependent on the analysis of...
