Understanding how revenue affects the overall success of a hotel or hospitality business is key. Understanding your customer will underpin all of your pricing decsions – Ally Northfield takes you through the essential steps that you need to take to analyse and segment.
View the on-demand version of our second webinar: Market Segmentation below and you’ll gain a great introduction to:
- Recognising if your pricing strategy is driving optimal profit
- Helping you to pinpoint what elements could be letting you down
- Showing you how to identify what ‘good’ looks like?