What market segmentation is, how it’s used in data tracking and analysis, and its role in differential pricing. Plus how to use data from Source and Channel of business.
Measure your business success using KPIs of Average Rate, Occupancy, Revenue per Available Room, Total Revenue per Available Room and Gross Operating Profit per Available Room
How to benchmark business performance in the market using indexes of Market Penetration, Average Rate and Revenue Generated, plus how to use Fair Market Share and Actual Market Share.
Identify your property’s unique selling points, convert these into a value proposition, select properties for your competitor set and evaluate the relative strength of your offering to that of your competition.
