Module 5 – Benchmarking for Growth

Module 5 – Benchmarking for Growth

How to benchmark business performance in the market using indexes of Market Penetration, Average Rate and Revenue Generated, plus how to use Fair Market Share and Actual Market Share.
Module 6 – Make the Competition Work for You

Module 6 – Make the Competition Work for You

Identify your property’s unique selling points, convert these into a value proposition, select properties for your competitor set and evaluate the relative strength of your offering to that of your competition.