In this our third webinar in the Series A Beginners Guide to Revenue Management, Ally Northfield takes you through the essential steps that you need to efficiently and profitably manage your pricing.

Through the Business & Market Metric webinar content, you’ll gain a greater understanding in:

• Why segmentation plays a critical role in differential pricing
• How to look for new segments in today’s short lead time guest behaviour
• How to look for replacement segments when traditional segments can’t book