Understanding how revenue affects the overall success of a hotel or hospitality business is key.  Understanding your customer will underpin all of your pricing decsions – Ally Northfield takes you through the essential steps that you need to take to analyse and segment.

View the on-demand version of our second webinar: Market Segmentation below and you’ll gain a great introduction to:

• • Recognising if your pricing strategy is driving optimal profit
  • Helping you to pinpoint what elements could be letting you down
  • Showing you how to identify what ‘good’ looks like?